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Search Engine Optimization is my bread and butter and I really do not want to defraud anyone with my skills or the search engine optimization knowledge. If you care to read the following piece, it will take you close to 5 minutes, but it will help you decide in favor of organic and robust whitehat SEO.

At our organization (we are 8 years old), value of ethics drive our business and hence we use and live by the whitehat search engine optimization. You may be wondering as to what is whitehat Search Engine Optimization. Also called as ethical SEO, the whitehat SEO is designed to work organically and gradually (much like the organic vegetables) and improve your site rankings over a period of time. In these times of impatience, I can understand your next question is to ask why would anyone go slow?

This is because more than 200 ranking criteria are used to rank your website on Google, and if you have decided to SPAM the big Google with automated and uncontrolled backlinks, the chances are that your site is headed for a penalty or so to say, you are getting ready for the SANDBOX.

So, how do you avoid this kind of a situation or predicament? Use common sense.

If I was Google and I saw that you got a new site and suddenly there were 5000 fresh links to the site, I am not going to like it. I am sure you won’t either. Somewhere down the line, the SPAM filters within search engines will get active and your site shall get blacklisted and thrown out of the search engine data. This is something that nobody wants, at least not the business sites.

So, how do we go about the SEO when we know that 90% of the SEO activity is related to getting or making new links? The answer is themed backlinks.

What are themed backlinks?

The themed backlinks are the ones that are generated organically based on the value of your content. These backlinks come from multiple sources. Some of them being -

Article Directories, Press Release Directories, Social Bookmarking Sites, Social Networking Sites and the Web 2.0 Websites.

Why would you consider getting themed backlinks?

1. Because themed backlinks are contextual and related to your website.
2. This means that there is no way your site is going to be penalized (unless you start spamming search engines with the themed backlinks).
3. Also, most sources of themed backlinks are of very high Page-Rank value, and hence you get the link juice.
4. And finally, these backlinks are permanent in nature.

So, an ideal SEO organization should help their clients in getting the much important backlinks that are of themed nature and relevant to your website.

What is the difference between themed and paid backlinks?

Paid backlinks are the ones that you purchase on certain sites. Now, if you are smart you can transact without getting Google to notice the paid backlinks. We all know that paid backlinks are prone to being penalized and both, the site selling and buying links are dumped by Google. Look at what happened to a very prominent backlink player – backlink.com. Their site got penalized and de-indexed. And those folks that bought links from them are regretting because their sites got dumped as well.

As a business owner, can you trust your site with paid backlinks? No, for sure.

With themed backlinks, you are paying for the time and effort that goes into generating these backlinks. So, essentially, you may generate the backlinks on your own as well. We presume that you have adequate knowledge and time to do so. Even if you were to generate these on your own, there is a very big likelihood of you not being able to target the right themed link sources.

It becomes more efficient to let a professional handle the link building activity for your business website. As professionals, we know how to optimize your website across your web pages and across the entire web. Look at some of the advantages that you get:

1. You will get a dense keyword research report to unearth prized keywords
2. While you sit back and relax, our team works on generating the backlinks for you.
3. And, you get weekly progress reports that track search engine rankings of your website across multiple search engines.
4. You get professional strategy that is geared to improve your organic traffic and search engine rankings.

All this at almost 40% of the costs that you would bear elsewhere. Add to that the fact that you are working with a skilled and established company, than has tested the waters for more than 8 years.

All this makes it a compelling advice to use a professional Search Engine Optimization company that can take up your site and bring it to the next level. If you are ready to take the plunge, then this is the time to contact us and we will get on the job as soon as you want.