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Small Business Sites will always need a mix of the on-page optimization and off-page optimization. What are the Small Business Sites? Well, these websites are working in competitive niche and hence there is a need for a regular campaign to affect an increase in organic ranks. It may be difficult for you to qualify a specific site as a Small Site or Small Business Site. However, based on the criteria that involves understanding the niche, an analysis of the leader and other websites on the Google page-1, you will be able to gauge the extent of your site’s campaign.

A Small Business Site will normally need an organized campaign that is focused on:

• Completing an analysis of the site content to see whether the content, images, and tags are inline with what search engines want. Normally, this will require some kind of a remedial action to be taken to fix the page optimization factor. Last thing that you want is the search engines to drop your ranks because of poor page optimization factor. This can usually be done in less than a week’s time.

• An analysis of the niche and your competing sites will follow. There are multiple criteria to use while conducting this study and this is by far the most significant part of your SEO campaign. All your SEO strategy is based on the niche and strength of competing websites. Depending on the resistance that is extended by your competing sites, we need to figure out the best approach and backlinking strategy to overcome the competition and reach the intended destination.

• Most Small Business campaigns will extend beyond a couple of months because of an organic nature of SEO projects. Hence, reporting is a critical component of this campaign, and weekly reports help you stay on top of your site’s movements across the major search engines. If you do not have access to reports, you are putting your money down the drain.

So, if you noticed, the Small Business Websites are more organized in nature and our plans for the Small Business Sites are streamlined to help business owners realize a tangible value from the SEO strategy and reporting. If there is no improvement in a couple of months then something is amiss somewhere.