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ALmost every White-Hat SEO consultant will vouch for backlinks, and one of the simplest ways to achieve backlinking for your website is in terms of the links generated by adding your site to directories.

There is no doubt that directories provide a ready backlink. However, the ease of building backlinks throgh directories has actually made the entire concept vulnerable to abuse. Almost anyone can buy a directory script and set up one for selling links on their website.

This makes it important for SEO companies and consultants to look at the feasibility and role of directory submission in SEO. Some of the things that need to be taken care of while submitting to directories is to understand and ensure:

- What is the page rank of the directory you are submitting to?

- How old is the directory?

- Does it provide you with a relevant category to add your site?

- Does it offer immediate placement of your link on directory or is there a human-review that is taken to ensure only quality links are added to directory?

- Does the directory sell links?

If you come across a directory that is selling links on its space, then stay clear of it. And if you are looking at a directory that is pretty new, stay clear again. Any directory with automated addition of websites to directory index is prone to be abused by spammers. It is advisable to stay clear of such directories.

The important thing to bear in mind is that you need to add your site to a good and clean directory. If you add it to a worthless directory, there won’t be any benefit to rank well. However, you may end up being penalized for association with link farms and fakes.

This is another reason that we always encourage manual directory submissions rather than automated ones.