SEO Defined
SEO or Search-Engine-Optimization is basically an art and a science. It involves making your site friendly for search engines.
SEO has multiple flavours to it, but you can broadly classify SEO activities into on-page optimization and off-page optimization activities.
The on-page optimization activities relate to tweaking, modifying and updating your web-pages to ensure that search engines receive them well. The content should be good and authoritative. And it should be easily indexable. This is the precise reason that ‘Flash’ sites find it very difficult to rank on first page of Google or any other search engine.
Some of the on-page activities include the meta tag revisions, body content analysis and updation and image content analysis and updation. You may be wondering as to how the images can contribute to your rankings? The fact is that all search engines look for optimized images and this can improve your on-page factor.
The off-page optimization is more of acitivities that are done out side your website to improve search engine rankings. There are so many off-page optimization activities that can be done to improve the quality of search results. Some of these are article marketing, directory submissions, Web 2.0 Social Networking, Blogging etc.
It is always advisable to involve SEO professionals for both activities to ensure that your SEO campaign adheres to the white-hat principles and does not cause your website to be sand-boxed.
