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Well, it has been quite some time since it was known across the world (amongst enlightened SEO professionals) that Google does not care much about meta keywords. However, the irony was that one had to still put in Meta Keywords because clients will always ask about missing Meta Keywords. Without a proof, no client was willing to ignore meta keywords, so much so, that it became a critical problem of credibility for us.

I am thankful to Matt for cutting the issue to pieces. I am glad that we have a final acknowledgement from Matt Cutts that the big daddy of search engines, Google, no longer considers Meta Keywords in ranking parameters and this can be found out from his blog. The good thing is that I will not have to put Meta Keywords in optimization of sites.

So, if you are wondering as to why Google decided to overlook the meta keywords? Simple. Spammers had a field day in putting all sort of keywords in there and there was a tendency to go overboard with addition of loads of irrelevant keywords. So, it was wise to ignore the Meta Keywords for once and  all.

Another good thing is that Matt has stated that there are nearly 200 ranking parameters in the algorithm. So, your site needs to come good on multiple ranking parameters before it can reach the first page. Now, I am always a firm and steadfast believer in organic traffic and organic rankings. So, if you are looking to rank really nice, you need to work on getting your site to bring value to the website visitors and the search engine traffic. The value could be in terms of the content being provided by you or the information being offered for the benefit of your website visitors.

Sadly, there is no short-cut over here.