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A lot has been said about how to gain more traffic for your site. Traffic translates into sales and sales translate into profits. So, let us stop for a moment and discuss the facts about organic seo and organic traffic.

For those of you who have the patience and a zeal to learn, I will suggest reading the resources over at the Organic SEO Wiki. And for the lesser mortals, we will discuss the main points of ‘Organic SEO’ in brief.

What is Organic SEO?

I consider ‘Organic SEO’ a combination of art and science. It is a set of methods, processes and procedures that are used manually to optimize your website, submit it for building better links and gain better search engine placement for overall better traffic to site.

As mentioned in the definition, ‘Organic SEO’ involves a manual effort. It requires deft analytics and some patient effort to gain the advantages of building traffic through the strategy of ‘Organic SEO’.

A brief list of steps which help in ‘Organic SEO’ are given below:

1. Right Keywords – Find your target keywords. It is very important to do some good research and target keywords that do not have very heavy-competition. I suggest that this should be handled by someone who has some SEO background.
2. On-Page Optimization – Once the keywords have been selected, you need to complete the on-page optimization. This involves re-writing Meta Tags and maybe, the body content to make sure that your content delivers on the premise of keywords.
3. Image Optimization – The main point over here is the optimization of ‘ALT’ tags.
4. Submission to Search Engines – It is important that the submission to major search engines like Google, Yahoo and MSN should be done manually.
5. Directory Submission – Slowly and Gradually you should work in getting the sites submitted to directories. Now, this is a manual effort that requires the following:
   1. A list of directories that are SEO friendly directories.
   2. A plan to submit to directories to make this a gradual improvement.
   3. Actual submission to the directories.
6. Directory Submission Service – You may also employ a directory submission service to work on the manual submission effort. We do directory submission for a limited number of clients and charge 150$ for 1000 directories. All these are SEO-friendly directories and help in developing organic traffic to your website.

Once you have taken all these steps, you can expect a gradual improvement of your site’s placement in ‘Google’ and other search engines.

Believe in the power of ‘Organic SEO’ and with the right effort and right time, your site should attain its deserving place in search engines.

The success of any venture comes from how well we track the progress. The fruits of search-engine-optimization can be earned only if you track your site on multiple search engines. Since Google sends more traffic than anyother search engine, we will discuss those tools that can help you in checking a basic status of your site vis-a-vis optimization.

1. One of the first things that needs to be checked is the presence of ‘Meta Tags’ on your site. While ‘Title’ is the most important piece in the SEO puzzle, there are other meta tags that can assist you in getting a toprank in Google. You can check the ‘Meta Tags’ on your site using a free ‘Meta Tag Analyzer’.
2. The next thing to check is the PR of your site. PR is a short abbreviated form of ‘Page Rank’. To a layman, page-rank is weight of your page or significance of your page from Google’s standpoint. Your page can have a maximum rank of 10. You can get in-depth information about ‘Google Page Rank’ on the Wiki. You can check your site’s PR over here.
3. You can also check your site’s present position or rank on Google using this tool. This site will require access to Google’s SOAP API Key.

These are the basic tools that can provide information to you on your site’s present status. There are other tools that can check the overall backlinks to your site, but I am not listing them here to keep everything simple.

The other day one of my clients called in and wanted to know how much will it cost to get placement of his site in google. He only wanted topranking for his site in google.

It is sad but true that people want to get their site on the first page of google but do not realize that it is not some kind of a magic or a genie that can bring immediate results. In the anxiety to get a good position in google people end up paying through their nose and then wait and watch for their money to be exhausted. And some are lucky to get results, while others re-start their activities to look for a new SEO professional.

So, what is it that takes to get a topranking position in google? It is not a secret, but a straight fact that you need good quality content that is relevant to the subject you are trying to promote in google. Google promotion is pretty straight forward and it does not cost anything. All it takes is to make sure that your content is good, informative and can offer some value to your website visitors.

Once you have the content, your site needs to be submitted to Google. You can do so on the following link:

http://www.google.com/addurl.html

And then you need to start promoting your website on related communities. In essence it is all based on simple premise:

1. You need to have good content. And the content needs to be original. I mean, stay away from content that is stolen from other sites because you will invoke ‘Google Penalty’ and cause more damage than good.
2. You can submit your site to Google directly, using the link I mentioned above.
3. Start working on submitting sites to relevant directories and get relevant ‘Anchor Text’ links to your site.
4. Do not ever engage in buying PR for your site. This will earn you wrath of Google.

It is a matter of keeping your site good, clean and doing the simple things effectively.

the search engine optimization scene in delhi or in entire india is still in the stage of infancy.

While there are some known seo companies in india that strive to provide quality optimization services in india, there is a chance that you may actually end up spending lakhs on the search engine optimization activities.

I have come across many cases where people are willing to dole out cash for a ‘top ranking google’ position. It is understandable ; with a blend of properly chosen ‘google ranking keywords’ you can expect to increase the scope of your business.

So, how do you choose the right search-engine-optimization company or the right search-engine-optimization-professional in delhi, india or across the globe?

I suggest the following pre-assignment test:

1. how transparent is your seo expert? does he explain the search engine optimization techniques to you?
2. how transparent is your seo expert in helping you select the right keywords? I mean, you can easily target a keyword of ‘chemicals’ on google. However, it will be much better if you actually target a local keyword. Like ‘chemicals india’ or ‘chemicals ahmedabad’. It is all about how judicious you are in selecting keywords. If you prefer traveling in a crowded bus then at least do not let your website compete in the segment of ‘saturated keywords’
3. does you seo expert offer you ‘guaranteed google placement’. if yes, my advice is to stay a mile away from such an expert. Why? Because, Google is happy to give your site a place that it deserves. Googlebot rewards ‘ethical search engine optimization’, but it punishes ‘unethical search engine optimization’ or the black-hat search-engine-optimization. And, the algorithm is updated from time to time. So, nobody can guarantee a ‘google top ranking’. But yes, a good seo expert can help you devise an SEO strategy to help you in targeting the search engine traffic.
4. Bear in mind, that SEO or search-engine-optimization is an ongoing-activity. Do not expect a genie to come up and generate millions for you.
5. Since SEO is an ongoing activity, it is all the more important to see how co-operative your SEO expert is and if he is willing to help once your initial task is complete. Your google optimization campaign may need some tweaking from time to time. And, needless to say, it should be done by your SEO expert from time to time.

I believe that if you consider these points, it is highly likely that you will end up with a capable, professional and trustworthy search-engine-optimization or SEO expert in Delhi, India or anywhere across the globe.